用深圳故事为中国银耳品牌金燕耳做包装设计，打造属于深圳自己的品牌新名片。深圳手信与金燕耳的合作，为我们的设计提供了新思路。以品牌名中的“燕”字作为出发点，将燕子的春天与1979年春天的深圳故事联系结合，是对传统设计思路的突破。外包装的插画从“陆上建筑”到“海上邮轮”，从盛开的花朵到翱翔的燕子，无一不在向人们诉说着属于春天的故事。打开包装盒展现出的一朵立体样式银耳，纸工艺的运用更是传统艺术与现代审美的巧妙融合。结合产品色彩的搭配，明亮的多巴胺设计增添几分快乐的色彩。礼盒包装的丰满设计实现了产品所想的氛围感，不仅好吃而且好看，是一种双重享受，给人们带来优质体验。
The cooperation between Shenzhen Souvenir and Jinyaner provides new ideas for our design. Taking the word "Yan" in the brand name as the starting point, combining the spring of swallows with the Shenzhen story in the spring of 1979 is a breakthrough in traditional design ideas. The illustrations on the outer packaging range from "land buildings" to "sea cruises", from blooming flowers to soaring swallows, all of which tell people the story of spring. The use of paper craft is an ingenious fusion of traditional art and modern aesthetics.Combined with the color matching of the product, the bright dopamine design adds a bit of charm. The plump design of the gift box packaging realizes the desired atmosphere of the product. It is not only delicious but also beautiful. It is a double enjoyment and brings high-quality experience to people.
设计项目：深圳手信×金燕耳礼盒设计
设计类别：产品包装设计
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设计团队：3721设计
创作设计：陈 冷
执行设计：陈冷、子秋
插画：半 半
渲染与动效：培 源
推文设计：慧 静
设计类别：产品包装设计
-
设计团队：3721设计
创作设计：陈 冷
执行设计：陈冷、子秋
插画：半 半
渲染与动效：培 源
推文设计：慧 静
