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    To demonstrate the power of Origin Dark Roast coffee, we used things things we all can relate to that has a tendency to wake you up…instantly.
Agency : Joe Public, Johannesburg, South Africa
CCO : Pepe Marais
ECD: Adam Weber, Xolisa Dyeshana
Art Director: Wynand Botha
Copywriter: Annette de Klerk
Illustrator / Photographer: Carioca