CULTIVAMOS CULTURA/

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Cultivamos Cultura

Visual Identity

Cultivamos Cultura is a cultural organization that presents itself as a platform for experimentation and development of theoretical and practical knowledge in the areas of science, technology, and contemporary art.

In order to come up with an idea for a rebranding, it was fundamental to really understand what CC was about and what kind of work they help develop — you can see it here: Cultivamos Cultura.

WHY A REBRAND?

Marta Menezes, the director once said: “At Cultivamos Cultura, we promote conditions to foster your creativity.” – so they felt the need to be more visible and to reach a bigger audience that would potentially use their facilities to develop creative/scientific work. For that they needed to have a solid and less literal identity (than what they had), that would give them a more reliable image and that they could use in different occasions and mediums to promote themselves and their work or events.

THE SOLUTION?

Started with an understanding of what those words mean — Cultivamos and Cultura and from that, a strong typography was used with the intent to have a simple solution that would be flexible enough to be extended to a wide range of mediums. With a touch of the modern times and the influence of how ideas develop through the internet, Cultivamos Cultura appears as a starting point, a path that is open to new finishes through the use of the slash/divider bar that allows us to add new destinations to explore.