Matthew Pullen's profileGavin Haywood's profile

Heinz - Grown. Not Made.

Multiple Owners
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heinz Tomato sauce ketchup Food bottle grown made not
heinz Tomato sauce ketchup Food bottle grown made not
heinz Tomato sauce ketchup Food bottle grown made not
heinz Tomato sauce ketchup Food bottle grown made not
In store we gave away Heinz Tomato seeds with each bottle, reinforcing the brand message and allowing consumers to see the difference "Grown. Not Made." makes.
heinz Tomato sauce ketchup Food bottle grown made not
Illustration House AMI collective were responsible for the 3D illustration. The bottle was shot by Theo Klompjie and retouched by Gavin Haywood, both of RedWorks Cape Town.
Heinz - Grown. Not Made.
Published:
Matthew Pullen's profileGavin Haywood's profile
Multiple Owners

Owners

Matthew Pullen's profile
Los Angeles, CA, USA
Gavin Haywood's profile
Cape Town, South Africa

Heinz - Grown. Not Made.

To communicate Heinz’s Grown not Made positioning, we have extended the iconic vine illustration on the Heinz label to encompass the entire Heinz Read More

Published:

Creative Fields

Attribution, Non-commercialAttribution, Non-commercial