This ad was first produced very simple and plain, and we were contacted and asked to redesign the ad to better represent the areas feeling towards baseball. They said they had suffered one of the worst winters in a long time, and were looking forward to spring and baseball to pull them out of the gloomy feeling of winter. I decided to do a black and white color mix tailoring towards those emtions. The black and white stormy sky and the bright bold color of baseball and spring.
