Nielsen ONE | Creative/Art Direction

•

Nielsen ONE

Creative Direction / Art Direction

Challenge:

Nielsen ONE is going to change everything for media measurement. It's an emerging movement, it's innovative, it's sexy, but it comes across as absurdly complex at first glance. Nielsen ONE is something that clients often don't understand until they see a demo of it. The power of the tool is evident once they see it. Our goal is to convey that "aha" moment right from the start.

Objective:

Communicate to the audiences that only Nielsen ONE can deliver in one seamless solution:
• A consolidated, unbiased view of the audience
• Advanced audience targeting
• Impact-focused outcome metrics
• Consistency across all screens, devices, platforms & publishers

Approach:

So much advertising means the modern audience’s defenses are up - until we engage them enough to bring them down.

These days, if you’re in business and you’re good at your job, you’re a data nerd. CEOs are data nerds, all our clients are data nerds, we are all data nerds, and we’re all proud of it. It means we care about the why and the how, it means we’re putting the audience first. Nielsen ONE is the beacon for all data nerds to stand proudly and unite. Here’s to the data nerds. The geeks, the weirdos, the spreadsheet makers, the neat insights in messy metrics… Art direction and copy reimagined through data visualizations.

Static Ads: