In the bustling world of culinary ventures, the challenge lies not just in sating appetites, but in carving a distinct identity amidst the cutthroat competition. Our latest endeavor led us to the realm of Catering, where the mission was clear: establish a brand that radiated trust, approachability, and femininity.
At the heart of this venture stood Fabiola, the visionary founder. Her vision? To weave the dragon fruit into her brand narrative, a symbol that resonated deeply with her journey. And so, the iconic emblem emerged, a fusion of the dragon fruit's essence intertwined seamlessly with the very letters of "pita," the brand's name, cleverly inspired by the Spanish term for dragon fruit - "pitahaya."
As a pivotal element of the brand identity, we crafted a dynamic texture using an icon derived from the brand emblem, drawing inspiration from the dragon fruit's core. This captivating texture seamlessly integrated into all subsequent materials we designed, adding an unmistakable touch to every piece.
Beyond the emblem, the project extended to crafting a comprehensive identity for the catering brand. A suite of stationery materials and versatile collateral were meticulously designed to underscore professionalism, aligning seamlessly with Fabiola's culinary offerings.
From vibrant social media banners to profile icons, each application was strategically designed to enhance brand presence in the digital realm. And not stopping at the virtual, a bespoke mobile wallpaper was also tailored to add an extra layer of elegance to the brand's touchpoints.
