eBay Yourself
As part of the D&AD New Blood 2022 festival for young creators, the ebay brief challenged us to think about the problem of rejuvenating the sellers and buyers of the marketplace.
eBay has been known to the world since 1995. And as the service grew, so did its audience, both in number and age. And today the percentage of young users is very low. Despite the fact that the essence of eBay from the very beginning is based on sustainable development and reusable items, even these modern trends do not help them to attract more young people.
Then we decided to approach the problem from a different angle - what if young people simply have nothing to sell and buy physically? They are just starting their independent life, so they don't have a lot of money, and most of their belongings are things that were bought by their parents.
At the same time, they have skills that many adults would envy. That's why we suggested eBay to create a special service for young people, where they could sell their knowledge and skills in different spheres to other users, thus creating a bridge between the current adult audience of the service and the new young audience.
At the same time, they have skills that many adults would envy. That's why we suggested eBay to create a special service for young people, where they could sell their knowledge and skills in different spheres to other users, thus creating a bridge between the current adult audience of the service and the new young audience.
