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    "Sæt pris på dit kød" Is danish word-play, which basically means: Decide the price on the meat you buy, but also value the quality of the product… Read More
    "Sæt pris på dit kød" Is danish word-play, which basically means: Decide the price on the meat you buy, but also value the quality of the product. The project started as a complimetary campaign idea for an existing project called ReDane. ReDane is a concept of how to rethink the danish farming community, and focus on quality instead of hightening efficiency and lowering the cost of producing pork, as the sector does today. This new way of farming would not only benefit the living standards of the pigs and have less impact on the enviroment, but also give the consumer a product of much higher quality. All that in exchange of a little more money. We kept the fundamental chalkdrawings as the design, to let the user feel like being a part of the "development" of the concept. Read Less
    Published:
The brief
Make a website complimentary to the existing documentary called: ReDane*
 
Project info
Deadline: two weeks
This concept was made as a school project.
 
 
The main site
The website is in two "parts" divided byr the top menu. The main site is all about drawing the user in, and letting them shape their own conceptual way of treating the animals from piglets, to the dinnertable. 
By giving the user a series of dilemmas to consider and chose from, where the user's own morals plays a role in either choosing welfare or lower cost of producing pigs for slaugther, we get a better chance of getting the user to choose more wisely.
The user gets light instructions on how to interpret and navigate the main site.
 
The story unfolds, as the user makes different choices, while keeping an eye on the price of the finished product.
 
After finishing the story, the finished product can easily be finetuned by adjusting the sliders on the statistics-page.
 
 
 
The secondary site
The other half of the site consists of showing the project behind the campaign itself, 
what it stands for and what they want to accomplish.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The original video which the project is based upon can be seen here:
 
 
 
 
 
 
 
 
 
 
Thanks for watching!