COFFEETRAIN cafe
COFFEETRAIN is a chain of Brazilian coffee houses with a bright individual character, the symbol of which is the image of an old train with a driver at the head. The time of trains and steam engines was beautiful and romantic. At that time there was no hurry, people spent more time together, and the COFFEETRAIN cafe gives you the opportunity to immerse yourself in this world and enjoy a leisurely cup of coffee.
In the process of rebranding, a corporate identity, packaging, design of printing materials, as well as a website and instagram style were developed.
The concept of brand positioning is inspired by the wonderful 50-60s, modern style, posters and flyers of those years.
