Rod Hunt was commissioned by Instinct BBDO to illustrate KVARTIROVEDENIE ("Apartmentology") a massive cross-media campaign for IKEA Russia. A huge illustration of ten different families and their apartments was required to represent IKEA furniture solutions suited to each family's lifestyles. The illustrations were used in the book written by Russian Children's author Grigory Oster and as an online game. The campaign won the Craft for Design award at D&AD 2015.

 

You can download the IKEA book here kvartirovedenie.ru/media/pdf/book.pdf
View the Interactive game site here kvartirovedenie.ru (In Russian)  

 

Agency: Instinct BBDO
Art Director: Nikolay Pere. Digital Creative Director: Nikolay Fabrika. Digital Art Director : Maxim Demki