I wanted to create a fresher more unique user experience that didn't depend on the already established models of what was prevailent. Having studied the 2 biggest shareholders of retail ecommerce in Nigeria, i deduced that
1.) Both were built using the same design/development model
2.) Both were critically prone to clutter, one even more so than the other.
So i set out to create identity imagery that was clean, minimal yet fun, dynamic, cheeky and easy to remember