Personally, I never thought my last name was that difficult to pronounce, but people manage to say it wrong all the time. I also work at a place that people mispronounce the name constantly (sometimes even by the people who work here).

I could choose to get irritated, or to feel superior that I can do something better than others...or I can just help people by sharing knowledge in a fun way.

There are two versions of the video:

The first is a longer video filled with humorous gifs sharing how common it is to make mistakes, and that we've made them too. It also corrects misconceptions about what Allgeier Martin does. This longer video is intended to be used on company social media channels to delight, entertain, and educate.

The second video is a shorter, 3 second clip that gets straight to the point on how to pronounce the name. It is intended to be used on the company website to quickly and professionally inform visitors who may be curious about correct pronunciation.