Advertising Campaign ''TORO XL''
A new energy drink by Osborne
We created a campaign to promote the new energy drink by Osborne ''Toro XL''.

The objective of the campaign is to convince consumers from Red Bull and other brands to try Toro XL as a better and national energy drink.

Our main claim was ''Desata la bestia que llevas dentro''  (''Untie the beast you have inside'')

The Campaign includes: Strategy, Concept, Adverts for magazines and outdoors, Direct Marketing, PLV, Social Networks, Outdoor Events and Guerrilla Marketing.