Northcamp is a Netherlands-based brand that designs and constructs tiny houses. A tiny house, also known as a tiny home or micro home, is a small, compact dwelling. The main idea of the logo was to convey the message of natural homes made of wood and stone, that are sustainable and minimalistic. The main goal was to make the logo serious and trustable, yet original, to target 30+ yo progressive middle-income audience. The combination of the pine trees and simple shape house creates a memorable trademark. The font associates with stability, retro, it evokes trust.