March 2011 --
Overdrive Interactive wanted to publish a new piece of content marketing for the agency, so I was tasked with coming up with a concept. I was inspired by the explosive growth of Facebook among the world's population and the marketing industry. I thought it would be easy and digestible for users to see the impressive data in an infographic set up much like David Letterman's "Top 10". The infographic counted from 10 down to 1, prioritizing the most impressive stats.
Once the infographic was created, I produced 10 blog posts that featured each piece and elaborated on the data. These blogs were released in a drip campaign, asking our audience to tune in each week for the next countdown. The infographic was revealed in full at the end, which could be downloaded from a tab on our Facebook page, as well as our website with some provided information. We captured name, email, and company information from our end users and entered it into our sales funnel as a new business tool.
This campaign was also accompanied by Facebook and Twitter posts. These blog posts drove the highest company blog website traffic to date.
