This case study outlines the process of conceptualizing NovaNurture, a cosmic-theme skincare brand, starting from logo design and packaging design.
Introduction:
NovaNurture is a visionary skincare brand that aims to blend the mystical beauty of the cosmos with the nourishing care of premium skincare products. The brand is dedicated to creating a celestial experience for its customers, making them feel connected to the universe while enhancing their natural beauty. This case study will provide a step-by-step journey from the initial concept to the final design of the logo and packaging.
Brand Ideation and Concept Development
Objective: To establish a skincare brand inspired by the cosmos.
Target Audience: Young teens to middle age women who dives deep into the skincare culture.
Brand Values: To provide emphasis on natural ingredients, sustainability, cosmic inspiration.
Logo Design
Objective: Create a memorable logo that captures the essence of NovaNurture.
Logo Inspiration
To draw inspiration from cosmic elements such as stars, galaxies, and celestial bodies. Focused on planets and the cosmos working together while being back by natural based science to prove results (atoms). To ensure the logo design is versatile and scalable for various marketing materials.
Logo Color Palette
To select a color palette that evokes cosmic and skincare elements.
Suggested colors: Light Aurora Purple, Cosmo Black, Golden Star Gold are the main three colors that was incorporated into the design. To ensure the colors are harmonious and visually appealing was one of the challenges faced when completing this fun project.
Logo Typography
Choose fonts that are elegant yet modern. Paired a bold, attention-grabbing font for the brand name with a more subtle one for taglines or additional text.
Logo Elements
To incorporate cosmic and skincare elements harmoniously. And also consider abstract representations of stars, galaxies and atoms within the logo.
Experiment with variations to find the perfect balance.
Final Logo Design
Came up with a simple typographic based logo for the main logo, a shorter four-letter box typography logo for the secondary and a single imagery logo for the third.
Packaging Design
Objective: To create visually stunning and functional packaging that aligns with the brand's cosmic theme.
Packaging Materials
The for-sure choice is to choose sustainable and eco-friendly packaging materials and ensure the packaging is durable and suitable for skincare products.
Sustainability
Prominently feature the brand's commitment to sustainability on the packaging. Include recycling instructions and information about eco-friendly practices.
Conclusion:
NovaNurture, a cosmic-theme skincare brand, combines the wonders of the universe with premium skincare products. By carefully designing a captivating logo and eco-conscious packaging, NovaNurture is poised to capture the hearts of its target audience and make a mark in the competitive skincare industry. The brand's commitment to quality, sustainability, and cosmic inspiration will set it apart and resonate with consumers seeking a unique and nourishing skincare experience.
