A simple format quickly relays how art can create branded environments
Whole Art Company, a subsidiary of 3north Architects, uses the history of a location to create art that not only enhances the interior design of the space, but shares the unique story only that space can tell. By blending research, design and production, the results produced (whether simple, framed print or detailed, museum-quality exhibit) communicate the personality and brand of the environment.
Whole Art was finding it a challenge to communicate the value of such intangible things like history and brand. While the results of Whole Art's services are physically manifested, the perceived value from their presence is difficult to measure, and certainly not immediately financially fruitful.
To help the sales process, these one-sheet examples of project successes were created to share photographs of the locations and work produced, with narrative copy. While the messaging needed to convey the personality of the brand, the style of the sheet must remain in that of Whole Art. Consideration was taken to format the sheets so they could easily be printed in-house, and emailed to prospects (who could also easily print the sheets).