D&AD Arjowiggins Creative Papers
(In Book award winner)
(In Book award winner)
Brief: Create a viral movement amongst designers that unbreakably links Arjowiggins Creative Papers with creativity and the creative design process.
Concept: Approaching the word viral quite literally, we designed origami paper seeds to encourage designers to share their ideas, dispersing them in a very old fashioned way. These seeds would be dropped from a hot air balloon onto a paper festival down below, giving designers a chance to explore and learn everything that Arjowiggins Creative Papers has to offer.
Concept: Approaching the word viral quite literally, we designed origami paper seeds to encourage designers to share their ideas, dispersing them in a very old fashioned way. These seeds would be dropped from a hot air balloon onto a paper festival down below, giving designers a chance to explore and learn everything that Arjowiggins Creative Papers has to offer.
