![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c9453217835727.562c45d493106.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2d0db617835727.562c45dd729af.jpg)
Marvel meets Hot Wheels with 1:64 die-cast character cars and track sets!
The biggest challenge for this project was to figure out a way to merge two mega-brands with one cohesive line look.
We did this by maintaining the integrity and hierarchy of our 2014 Hot Wheels segmentation strategy and by re-designing the elements in the information panel on the right.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/1ef51817835727.562c01b19c73c.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/9eff9917835727.562c01382713c.jpg)
*Package Design by Sam Kok
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/1e76c317835727.562c46323f1da.jpg)