Objectives: a. Create and establish a consistent brand image and identity for the launch in the greek market of a new range of red peppers spices  by Captain’s Spices. The brand identity should create awareness and convey meaningful characteristics as: freshness, familiarity and contemporary image to a traditional company.

 

b. Create launch  promotional material for major Super Market chains in Greece

 

Description: Create brand standards, brand name, product descriptors, label design

 

•  Brand name which renders the product characteristics

•  Label design which depicts the products’ attributes

•  Hand-made illustrations to imply natural ingredients combined with a pepper scale to help consumers to choose among stronger and milder tastes.

•  Colours: earthly tones combined with hot red to create an immediate impression and convey the familiarity of a home recipe and spicy temper.

•   Fonts: handwriting that intensifies the impression of the home recipe