Tree&Bones/Branding

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TREEANDBONES

Branding
Agency: Úrsulo Galbrand®
2023

Modular representations with architectural trends that project the structure of the furniture, figures that can serve as auxiliary elements, they can be organic or focused on the very peculiarities that the different types of wood have, such as parota.

Sans-serif typographies, with modular shapes in some type, curvatures with more organic shapes, it is important to use a very clean and architecture font that does not compete with the furniture aesthetics.

A palette slightly inclined to warm colors, seeking to rescue parota’s natural tones with the combination of black or gray to give an elegant touch; a dry green tone helps us to generate a contrast with the warm tones, it is intended to add color plasters in which modulations at the texture level can intervene.