FASHION COLOR TREND A/W 24/25
BY WGSN + COLORO
These colors are supposed to be directional for the next seasons. Read here why WGSN chose these colors ongoing economic, political and environmental crises, a sense of uncertainty.
APRICOT CRUSH 024 – 65 – 27, COLOR OF THE YEAR 2024 :
focus on balanced lifestyles that nourish the body and mind
orange as a versatile, transseasonal shade embodies a full spectrum approach to health and wellbeing encompassing the natural vitamin- and antioxidant-rich benefits of apricots and oranges “Through times of so much uncertainty, Apricot Crush continues to confirm its importance, acting as a colour full of hope and positivity.”
INTENSE RUST 015 — 33 — 25 :
a transseasonal brown that evokes feelings of stability balancing luxury with a raw, earthy edge reminiscent of soil, full of warmth and calm texture ” This colour communicates authenticity, quiet luxury and promotes a return of classic design. “
MIDNIGHT PLUM 151 — 22 — 09 :
a powerful dark purple that connects to themes of space exploration and the metaverse a tinted dark close to black, celebrates darkness, connecting to a sense of mystery “It aligns with the increasing consumer desire for escapism .”
SUSTAINED GREY 035 – 73 – 04 :
continuing importance of neutrals and more sustainable colour choices celebrates recyclability and the pursuit of ‘just enough’ representing practicality and reliability, this colour is foundational and grounding with a utilitarian edge “It speaks to promoting balance and slowing down, as a timeless shade with transseasonal and long-term appeal.“
COOL MATCHA 055 – 85 – 20:
a tinted pastel with a soothing and calm quality connecting both nature and technology it highlights the importance of developments in nature-powered bio and plant-based materials, dyes, pigments and energy sources “As consumers continue to deal with feelings of anxiety and stress, we look to colour to help soothe the mind and bring a sense of rest and reflection. Cool Matcha is a quiet, pacifying pale with a therapeutic quality.”
