60thbirthday2023
Role: Art director | Senior graphic designer
Concept and design for the SPAR 60th Birthday Great Price Rewind national advertising campaign.
I was responsible for the art direction and design roll-out for all print collateral,
as well as working closely with and providing art direction to the motion and digital teams,
ensuring campaign consistency across all platforms.
In addition, I played an integral role as art director in the production of the TVC and corporate radio.
