To amplify Coca-Cola Creations' new release – Starshine, we were tasked to ideate and create a series of social media posts to engage Coca-Cola fans and curious minds to try it out. Like the campaign idea, these series of social media posts revolve (hehe) around galaxies, milky ways and the outer space.
To launch the series of posts, we took an opportunity to leverage on a meteor sighting on the 5th of may to create a teaser for the audience to watch out for another astronomical surprise.
We made our fans work a bit harder and get them to try finding Coca-Cola Starshines with our carousel post as well as a Facebook 360.
And more engagement posts on Instagram stories for people to interact with.
Lastly, throwing back to the days where galaxy-themed anything were the IT thing, we created background wallpapers for our Coca-cola fans to use as their phone wallpapers. We can't let the pretty KVs go to waste, can we? We housed these galaxy-themed Coca-Cola Creations wallpapers on Coca-Cola's Instagram highlights for fans to go back to them anytime they want.
We also attempted to ride on news of the new Stranger Things season premiere and wanted to push out a trend post. However, this never made it out of the google deck unfortunately.
