Prateek Sharma's profile

Mavik Studios©

Prateek Sharma
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branding Logotype typography Gaming kids studio brand identity visual identity Identity Design abstract



Mavik Studios©
Crafting experiences beyond the screens.

MAVIK Studios operates as a corporation with ownership over multiple game development companies. These enterprises work together with Minecraft to produce enjoyable content tailored to the offline and online gaming community (Primarily Minecraft).

The central values of the company encompass the creation of distinctive adventures, the cultivation of a closely connected player community, and the provision of exceptional products. Tailored for individuals aged 13 to 17, their brand embodies a vibrant and delightful studio dedicated to creating captivating experiences that deeply connect with their intended players.


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Project Scope: Visual Identity System.
Project Duration: April 2023 – May 2023​​​​​​​
Designed by: Prateek S.

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branding Logotype typography Gaming kids studio brand identity visual identity Identity Design abstract
branding Logotype typography Gaming kids studio brand identity visual identity Identity Design abstract
branding Logotype typography Gaming kids studio brand identity visual identity Identity Design abstract



Brand Logo
Playful, Imaginative & Memorable

The Mavik Studios logo showcases a custom-designed wordmark highlighted by a distinctively shaped letter M. This unique M was crafted with playful collaboration, adventure, and imagination in mind, catering to the brand's target audience of 13 to 17-year-olds, ensuring memorability.

The incorporation of scribbles, sketches, and bouncy, round-shaped ovals within the M mirrors the brand's audience, making it easily recognizable with just one line. The two ovals symbolize collaboration, and this scribble style extends as a design element across the entire design system.




branding Logotype typography Gaming kids studio brand identity visual identity Identity Design abstract
branding Logotype typography Gaming kids studio brand identity visual identity Identity Design abstract
branding Logotype typography Gaming kids studio brand identity visual identity Identity Design abstract




Brand Typeface
Mabry Pro Font Family

For Mavik Studios, the chosen official typeface for the brand is Mabry Pro. The font's round shapes match really well with the brand's lively, happy, and energetic style. It's a great choice because it really matches how the brand wants to look and feel. Mabry Pro comes in five different styles: Light, Regular, Medium, Bold, and Black. And it also has slanted versions of those styles, which they call semi-true italics.



branding Logotype typography Gaming kids studio brand identity visual identity Identity Design abstract
branding Logotype typography Gaming kids studio brand identity visual identity Identity Design abstract



Brand Colours
Lively, Vibrant & Youthful

The interplay of vibrant Brandies Blue, Orange Burn, and Squash Yellow speaks to the spirited nature and interests of our youthful audience, capturing their attention with liveliness and excitement. In contrast, Cod Grey and Bianca White offer a neutral backdrop that ensures our brand performs well across all situations. These colors provide a sense of versatility and sophistication, allowing us to adapt and shine in various contexts.



branding Logotype typography Gaming kids studio brand identity visual identity Identity Design abstract
branding Logotype typography Gaming kids studio brand identity visual identity Identity Design abstract
branding Logotype typography Gaming kids studio brand identity visual identity Identity Design abstract
branding Logotype typography Gaming kids studio brand identity visual identity Identity Design abstract
branding Logotype typography Gaming kids studio brand identity visual identity Identity Design abstract
branding Logotype typography Gaming kids studio brand identity visual identity Identity Design abstract
branding Logotype typography Gaming kids studio brand identity visual identity Identity Design abstract
branding Logotype typography Gaming kids studio brand identity visual identity Identity Design abstract
branding Logotype typography Gaming kids studio brand identity visual identity Identity Design abstract
branding Logotype typography Gaming kids studio brand identity visual identity Identity Design abstract
branding Logotype typography Gaming kids studio brand identity visual identity Identity Design abstract
branding Logotype typography Gaming kids studio brand identity visual identity Identity Design abstract
branding Logotype typography Gaming kids studio brand identity visual identity Identity Design abstract
branding Logotype typography Gaming kids studio brand identity visual identity Identity Design abstract
Mavik Studios©
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Prateek Sharma's profile
Ludhiana, India

Mavik Studios©

The Mavik Studios© Identity project involves creating a brand identity for a gaming corporation that oversees multiple game development firms. These firms collaborate to produce engaging content for the gaming community, both online and offline, with a primary focus on Minecraft. MAVIK Studios functions as a central corporation owning various game development companies. These entities work together to deliver exciting content tailored to the gaming community, especially within the realm of Minecraft. The company values unique adventures, a strong player community, and high-quality products. This project aims to establish the brand's visual identity and design system from scratch, covering essential elements such as Logo Design, Typography, Color Palette, and Social Media Design. The primary objective is to infuse the design with playfulness, vibrancy, and a youthful spirit, which aligns well with the company's vision.

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