LOIVIE SUMMER CAMPAIGN PR KIT
COOL SUMMER DELIVERED.
HEAZ introduces a special summer campaign press kit of LOiViE, a perfume and lifestyle brand of Shinsegae International Group.
We focused on expressing its brand identity that gives a sensuous experience with attractive perfume care. We also came up with an idea of designing a wagon-type kit to remind recipients of a fresh yet luxurious gift that arrived on a highly unpleasant midsummer day. To conceptualize a refreshing moisture of Peony & White Musk Body Care Line, we put the key message on the kit behind: Cool Summer Delivered. We convey the warm and richness of the musk scent by capturing visual and olfactory elements at once with a cloud image and some flowers. The kit delivers to the recipients with a film camera, and the photos strengthen a cozy and calm feeling of LOiViE.
Client. Loivie
Year. 2023
Division Creative Director. Yunmi Kim
Art Director. Seoyeon Lim
Designer. Hyejun Kim, Hye Jin Cho, So Hyun Lee, Na Kyung Oh
Photogorpher. Junghun Yeom
