The Body Shop
The Original Pioneers of Ethical Beauty since 1976
The Original Pioneers of Ethical Beauty since 1976
Brief: To create an unconventional campaign for The Body Shop to reinstate its position as the original pioneer of ethical beauty, targeted at women and men of all ages.
Concept: The idea is based on the word 'Pioneer', using historical pioneers to relate to the body shop products in a cheeky and maverick way, re-educating consumers about The Body Shop being the 'Pioneers' of ethical beauty.
Concept: The idea is based on the word 'Pioneer', using historical pioneers to relate to the body shop products in a cheeky and maverick way, re-educating consumers about The Body Shop being the 'Pioneers' of ethical beauty.
