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BR_PT
A Nygmus é uma empresa brasileira que se destaca no campo da Otimização de Taxa de Conversão (CRO - Conversion Rate Optimization), oferecendo serviços de consultoria especializada. O CRO é um processo essencial no marketing digital, focado em aumentar a porcentagem de visitantes de um website que completam a ação desejada, seja ela uma compra, inscrição em newsletter, ou outro tipo de conversão.
Ao trabalhar com CRO, a Nygmus adota uma abordagem analítica e baseada em dados para entender como os usuários interagem com um site. Eles realizam testes A/B, análise de comportamento do usuário, e otimização de experiência do usuário (UX) para identificar gargalos e oportunidades de melhoria. Esta abordagem permite que a Nygmus desenvolva estratégias personalizadas para seus clientes, maximizando a eficiência do site e impulsionando as conversões.
ENG
Nygmus is a Brazilian company that stands out in the field of Conversion Rate Optimization (CRO), offering specialized consulting services. CRO is an essential process in digital marketing, focused on increasing the percentage of website visitors who complete the desired action, whether it's a purchase, newsletter subscription, or another type of conversion.
When working with CRO, Nygmus adopts an analytical and data-driven approach to understand how users interact with a site. They conduct A/B testing, user behavior analysis, and user experience (UX) optimization to identify bottlenecks and improvement opportunities. This approach allows Nygmus to develop customized strategies for their clients, maximizing the website's efficiency and boosting conversions.
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