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    About

    The Timberland Authentic Youth Brand Book was designed to inspire and focus the internal marketing team on the potential of the "Authentic Youth"… Read More
    The Timberland Authentic Youth Brand Book was designed to inspire and focus the internal marketing team on the potential of the "Authentic Youth" consumer. Read Less
    Published:
Over 20 years ago, with no targeted marketing the Timberland company became a street fashion phenomenon finding its way into 100’s of rap songs and music videos.

The brand book was designed to draw on this history and translate it into a present day manifesto and call to action.



CREDITS
MY ROLE: Design & Creative Direction
CLIENT: Timberland