VkusVill is a healthy food brand that conveniently brings affordable and quality nutrition to its customers. Today it includes more than 1400+ stores and delivery service with 300 000 daily orders in CiS Region, China and the UAE.
The project aimed to create a hyperbolic 3D raincoat render, tailored for a delivery service advertising campaign, drawing inspiration from real-life courier photos and raincoat layout.
In the second iteration, the client requested an even further simplified version, which ultimately evolved into the final design.
The cloth simulation and layout were crafted using Marvelous Designer, while the rendering was accomplished in Cinema 4D using Redshift renderer.
