Sherlock Bookstore is a vintage store focused on detective genre such as books written by Arthur Conan - Doyle, Agatha Christie, Alan Edgar Poe, Ruth Rendell, Dashiell Hammett and others. The logo is the profile of Sherlock Holmes within an arch and the store name with an old font to express vintage vibe. Sherlock Holmes profile was chosen as an infamous figure in detective genre who would be easily recognized and would express the bookstore's focus right away.

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