Branding & Identidade Visual – Madumos Estúdio

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Projeto de identidade visual desenvolvido para o Madumos Estúdio, empresa dedicada à gestão de mídias sociais.

Visual Identity project for Madumos Estúdio, a studio dedicated to social media management.

Brand's concepts. Entrepreneurship: to help entrepreneurs to fulfill their purposes with independence and sovereignty, through creative communication strategies. Sorority: to build an engaged female sorority, whose bonds are fortified through caring, love and empathy. Energy: sympathetic and vivacious energy that cheers up and helps your business grow with confidence, speed and impact.

Color palette. The color values are specified in three systems: RGB, CMYK and HEX. The rectangles' size corresponds to the colors' hierarchy.

Typography. The typographies reflect the brand's concepts, balancing creativity, proximity, dynamism and nostalgia.

Logo (horizontal). Our logo has three versions, that must be used for different purposes. The main version is the horizontal one, a combination mark that unites text and symbol. It has two typographies in retro style, chosen to convey the brand's concepts. Since the studio's mission is to serve female entrepreneurs with an empathetic approach/ look, the logo counts with an icon of a friendly and curious look, that composes the letter "o".

Logo (square). The secondary version is a square version, that balances elements with similar height and length proportions. It is also a combination mark: a logo that combines text and symbol. Nevertheless, in this case, the symbol is more present.

Logo (icon). The tertiary version is composed by an icon. It is a symbol-brand, which means the logo is composed by the symbol. It can be used for occasions in which the available space for the logo is reduced, for instance profile pictures for social media.