Advertising Campaign for Ebay
The campaign was named ''El Dilema'' (''The Conflict'') because we felt that was what happened to lots of people thinking in selling their gifts, thinking if they were acting correctly or not.
And we decided to represent these conflict with the universal figures of the little angel and the little devil.
The whole campaign was thought as a big viral in the begining,including adverts on magazines, outdoor panels and internet banners leading to a Microsite, making people come aware of everything entering the webpage, and with further on commercials and Guerrilla Marketing.
The Main claim for the Campaign is: ''Hazlo o no lo hagas... Tu decides...'' (''do it or don't... You decide...'')