THE CHALLENGE
Through the years, Emeron Shampoo has always been associated with conventional, suburban women. Due to its poor imagery, the market chooses to buy the big brands from multinational companies such as Dove, L’Oreal, etc. However, when it comes to performance, Emeron is consistent in understanding Asian hair. Plus, how can you make the brand Emeron have its own distinct identity when mixed with the overall competition?
 
THE INSIGHT
Dandruff, hair fall, lifeless strands, dull and limp hair.  These are the ways your hair is talking to you.
 
THE CONCEPT
Listen to your hair.
 
Emeron Shampoo understands every hair problem and provides you the answers. Formulated with Provit Amino supported with natural ingredients, your hair will now be content being liberated from all these worries.
 
THE EXECUTION
EMERON SHAMPOO
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EMERON SHAMPOO

Emeron Shampoo - Integrated Campaign

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