According to the existing IP plane image of Xiaoniu Gululu in Xuehaimei Township, it is optimized, re-created, and finally presented in 3D. The IP face is designed in combination with the product pattern of hawthorn sticks. Focusing on providing healthy snack products for children aged 8-10, Gululu's image can be loved by students, and at the same time, the healthy and cheerful appearance can also increase parents' trust in the product.

根据雪海梅乡小牛咕噜噜现有IP平面形象，进行优化，二次创作，最终以3D化呈现，IP面部结合山楂棒产品图案进行设计。专注为8-10岁孩子提供健康零食产品，咕噜噜的形象能够上学生喜爱的同时，健康开朗的外表也能让家长对产品增加信赖感。