Love Paying Less
‘Love Paying Less’ is a new price messaging platform designed to reshape the perception of Priceline prices. It features wherever price, discounts and offers are mentioned.
Our team created a comprehensive platform which to coexist with the existing Priceline design language. It was important that the design components and language be punchy and bold in order to cut through other sales events which would be live at the same time.
I saw this project through from the beginning to the end and helped manage the design of the LPL lock-up, POS design, guidelines document and rollout of POS, online and outdoor digital artwork.
Client: Priceline
Designed at: Whippet
My role: Graphic Designer
My role: Graphic Designer
