ONCE UPON A TIME THERE WAS A CASTLE THAT WANTED TO BE SEEN...
This project focuses on enhancing the Castello Malgrà of Rivarolo Canavese and encourage slow tourism in Piemonte. After analyzing the historical property, areas for intervention through Communication Design were identified. The project proposes a dynamic path experience, developed through traditional and innovative tools, offering better access, knowledge, creativity, and cultural growth, with a focus on sustainability. Activities and events are proposed to create interest in the landscape and traditions surrounding the Malgrà.
Wayfinding
Prints
Merchandising
Volunteers
Castel characters
After identifying the target, the defined personas were associated with important characters in Malgrà's history, who act as their voice. The aim was to adapt communication and experiences to each cultural personality in an original and engaging way. During the association process, similarities were sought between the historical character and their respective persona to ensure consistency.
Castle Map
Website
Socials
Gamification
