New Wave - Digital Banking ©
O projeto de identidade visual e desenvolvimento de marca para o banco digital "New Wave" tem como objetivo criar uma identidade marcante e moderna que reflita a essência inovadora e disruptiva da marca. O público-alvo principal do banco é composto por jovens adultos que buscam praticidade, inovação e uma experiência bancária diferenciada.
A identidade visual é baseada em elementos que remetem ao universo digital, como formas geométricas modernas e onduladas, cores vibrantes e tipografia contemporânea.
The visual identity and brand development project for the "New Wave" digital bank aims to create a striking and modern identity that reflects the innovative and disruptive essence of the brand. The bank's main target audience is young adults who seek practicality, innovation and a differentiated banking experience. The visual identity is based on elements that refer to the digital universe, such as modern and wavy geometric shapes, vibrant colors and contemporary typography.
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