UNICREDIT - DUALISM
With Unicredit we managed to find an idea that was based on the bank's guidelines
keeping the recognizable style and format of communication, but at the same time
looked very fresh and different from what they had done before, as we used the
guidelines in a new fashion.
keeping the recognizable style and format of communication, but at the same time
looked very fresh and different from what they had done before, as we used the
guidelines in a new fashion.
The idea opened new horizons for further print/OOH campaigns, as it was very
flexible and long-playing. The bank liked the idea so much that they decided
flexible and long-playing. The bank liked the idea so much that they decided
to put it on air just as it was presented, in sketches.
Prime package
All at once may only be in cinema?
Welcome to play the title role.
Cash loan
Before jumping headlong.
Make sure there aren’t any hidden reefs.
Mortgage
Buying a house is not a camel ride.
For a big journey choose a reliable campanion.
Internet banking
Sometimes you really need to get to the bank very unexpectedly.
With us you don’t need to float up.
Click-deposit
In the sea of deposits it’s really hard to catch something worthwhile.
In our sea there is special fish.
Cash loan
When the bar is high the others find excuses.
We open new opportunities.
Internet banking
Sometimes it’s only the wind knowing where are you.
Manage your money wherever you are.
Legal entities package
It’s hard to find balance between convenient and expensive.
It’s much more profitable when all the convenient is in one package.
Mortgage
Dreaming about a big journey?.
Dreams must come true no matter the size of your boat.
Deposits
To jump is easy, to land is much harder.
Decide yourself where to spread the straw.
Deposits
The standard route is boring?
It’s up to you in which conditions you slide.
