With over 225 centres and over a 10 million satisfied customers,  VLCC has achieved an iconic status, and is easily the biggest and the most recognised wellness brand to have emerged out of the Indian subcontinent.

In essence a Slimming, Beauty & Fitness brand, VLCC has built its reputation on, and is widely known for, its highly effective scientific and safe, lifestyle modification based weight management solutions and the therapeutic approach of its beauty services. However, the company’s  services and offerings straddle almost the entire spectrum of the health and beauty segment.

The entire campaign was on a single thought shape up UAE. Everyone who is fat or obese across the world goes through the teasing phase where they are called names, so taking that approach this campaign was spread across with Teasers, Launch ads and Product ads and other innovations.