Elisa Martellucci's profile

Franco Parenti Theater | ADV | Unfinished Surfaces

Design + Design Direction:  Elisa Martellucci
Fotografia/photo:  Elisa Martellucci
Design firm:  Inarea Strategic Design Roma 
Cliente/client: Teatro Franco Parenti soc coop.
Location:  Milano, Italy
In the own words of actor Franco Parenti, its namesake theater is “an independent and free space. It’s consistently open to research and Comedy in its higher connotation, i.e. a discriminating judgment in life, a call to speculation, imagination and diversity of thoughts.”
We wanted to communicate a feeling of “unfinished oeuvre” within the premises of the Teatro Franco Parenti, therefore we collected and used the own words of workers and regulars in order to enliven the creative spirit of the visitors and make them aware that creativity and evolution never stop, they are always “unfinished”.
Franco Parenti Theater | ADV | Unfinished Surfaces
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Owner

Franco Parenti Theater | ADV | Unfinished Surfaces

Franco Parenti Politeatro adv campaign. Milano, Italy

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