AUTOMAT
Established in Vienna in 1992, The Lomographic Society International is a globally-active organization dedicated to analog, experimental, and creative photography. For their line of AUTOMAT instant cameras, they wanted to create a premium model with a multi-coated glass lens and customized leather.
As the lead graphic designer in their headquarter, I developed the AUTOMAT product identity, including camera graphics, look & feel, and packaging. We wanted to emphasize the premium character of this camera, clearly setting it apart from other models.
Role: Graphic Design, Packaging Design
Client: Lomography
Creative Direction: Sally Bibawy
Project Management: Dream Li
