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Dialética 2013
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Twenty years of Dialética


This was the 10th and last edition of Dialética — Primavera's BSS Bianual Partner Summit — roughly twenty years after its first edition. Coinciding with the celebration of Primavera's 20th anniversary, this edition had a particular importance. It was also the last event in this format so it needed to be remarkable. 
         The seminar and working sessions took place in the magnificent Theatro Circo, one of the most beautiful portuguese theaters. The decoration was kept to a minimum so it wouldn't compete with the opulent room but rather creating an intriging contrast.
         At the end of the event and in a symbolic gesture the "neon" gradually went off, marking the boundary between two important moments: the past and the future of Primavera. It was the end of a cicle and the beginning of another.
 
 
 
Bespoke lettering
Inspired by the shapes of Primavera's 20 years logo.
 
Badges
Custom Pattern
Invitations
Tote Bag
A5 Notebook

 
Printed velvet with Dialética's pattern
Used to coat the Partner Stands and Stage.

Partner stands
Custom stands for Primavera's Partners to showcase their solutions.
 
Foyer mirror 
Decorated with electrostatic vinyl.
 
Stage
'Neon' made with led hose and remote dimmer.

'Neondetail

Dialética 2013
Client: Primavera BSS
Studio: Paleta de Ideias
Photography: Pedro Matos, Hugo Delgado [Wapa]
2013

 
Dialética 2013
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Pedro Matos

Dialética 2013

Twenty years of Dialética — This was the 10th and last edition of Dialética — the Primavera BSS Bianual Partner Summit — roughly twenty years af Read More
1.5k
23.5k
133
Published: