FastTrack was designed using vector illustration as base elements as opposed to raster art—The result is a more fluid and contoured design and UI that better reflects game design than the current education app ecosystem.
The trajectory of learning.
An education app that aims for an overlooked message: Technology focused on the trajectory of learning.
Cox’s FastTrack is a institution-, residential-, and enterprise-level education application that combines gamified instruction, extensive video, adaptive learning, and social interactions to make learning fun and effective. It gives parents a detailed insight into their students’ progress and strengths while preserving privacy and security.
Creative team
JD Jordan, experience design lead
Aaron Berk, mobile and front-end developer
Michael Diffenderfer, experience designer
JD Jordan, experience design lead
Aaron Berk, mobile and front-end developer
Michael Diffenderfer, experience designer
The branding opportunity was to craft a mark that aimed for a message overlooked by competitor brands: A technology focused on the trajectory of learning. A superior F and inferior T combined to form an ascending right angle that is extended through a family of illustrations that anchor on the ascending right angle and the secondary T-F shape.
The full-family splash and login screen.
A 5th-grade math variation of the student dashboard.
A 5th-grade fractions lesson, with in-line help, chat, and support links.
A parent dashboard, reviewing their 5th-grade daughters math and English/language arts progress relative to the national-standard baseline.
A parent-view lesson report of the 5th-grade fractions lesson, shown above.
A parent support forum.
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