YM Originals
Logo Design | Art Direction
Client
Yashraj Mukhate
Design and Visual Concepts
Mihir Lele
Brief
I was approached by the extremely talented music producer and content creator Yashraj Mukhate, to design a logo for his new music label- “YM Originals”.
Although known for memes and such, Yashraj would be uploading all sorts of original songs under this label- serious, funny, emotional, devotional- everything.
Although known for memes and such, Yashraj would be uploading all sorts of original songs under this label- serious, funny, emotional, devotional- everything.
So he wanted the treatment to be formal/ generic enough so the logo would not convey a specific mood and best encapsulates the nature of the company (a music label).
Process
The following are various explorations for the logo unit, presented under broad concept routes. The idea is to see what visual works best for the company from amongst all the routes presented.
Design exploration- 01
Using musical instruments to form the abbreviation “YM”
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Route 02
Earpiece
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Route 03
Musical Visualisations
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Route 04
Logo Concepts that don’t group up into any once umbrella concept but make for an interesting unit
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Finalised Logo Route
The founders felt that a slingshot compliments their creative line of work in the best possible way and best reflects their work. We took this element from Route 3 above and polished it to arrive at the finalised logotype below:
