Willie Nelson's 90th
Recently got a commission from Willie's Reserve to put together a few assets for their celebration of Willie Nelson's 90th birthday.
They wanted a few illustrated badges and a nice shirt design to sell on his Outlaw Tour. The brief for the badges was pretty wide open: use the copy they'd picked out and try to include Willie. The brief for the shirt was to go for a southwestern landscape in a style that fit in with some previous work I had done for the brand.
So here's that
Finalized Shirt Design
Initial Composition Sketch
Alternate Color Option
Mockup
Badge #1
Badge #2
Badge #3