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    To highlight the new features of their dealer ad package, Cars.com wanted to push the brand like never before. PowerDrive marked a leap forward … Read More
    To highlight the new features of their dealer ad package, Cars.com wanted to push the brand like never before. PowerDrive marked a leap forward in offerings from its predecessor BaseDrive, so design took strides as well. We extended the color palette and introduced gradients to create fields of depth. We also developed a new iconography system and illustration style to convey sweeping ideas in simple ways. PowerDrive extended from a print brochure to custom iPad sales tools, and informed the look and feel of Cars.com at the NADA tradeshow. Read Less
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