"Confraria Dos Salgados" is a family-owned company specializing in baked and fried savory snacks, carrying recipes that have been part of their family for over 60 years.

Considering a changing and increasingly demanding market, 10 years ago they had the innovative idea of offering and delivering their products to their customers' homes.

This is how "Confraria Dos Salgados" emerged, a pioneering company in savory snack delivery, bringing a delightful fusion of Minas Gerais and Portuguese cuisines.

The concept to modernize the brand involved a recreation of its visual identity while retaining its core elements, aiming to capture its unique essence while reflecting its modern and innovative vision, all the while appealing to a young and dynamic audience.

To achieve this, I chose to embrace a clean and contemporary design, incorporating graphic elements that convey a sense of motion and vitality. The chosen colors, such as wine and pastel yellow, evoke energy and establish an immediate connection with the audience.

In addition to all the study, planning, and project development, all the photos used are of our own authorship.

In addition to rebranding the new menu, another one was developed focusing on the new combos that Confraria Dos Salgados offers.

For the communication plan, the visual identity was also preserved and applied to some of the developed post formats.

Several posts were created over the course of months based on the new identity to be adopted.