SYNC School and Adidas introduced a design competition for digital illustrators to design the STOREFRONT of the Adidas brand new Store at Walk of Cairo.
Adidas Brief
The artwork should be the main attraction that captivates passersby and drives people to come and see it live!
The artwork should be the main attraction that captivates passersby and drives people to come and see it live!
Prompt/Theme: Impossible is Nothing
Design Concept
I aimed to capture a bird's eye view of a marathon race, with runners converging on the finish line and surpass the impossible.
I produced three distinct runner poses and then replicated them with different outfits and hairstyles.